Archive for the ‘Contests’ Category

Dove Hair Glee for All

Thursday, May 6th, 2010

Dove Hair Glee for AllCalling all gleeks! Does beautiful hair make you want to sing with glee? Lea Michele, Golden Globe-nominated actress of the hit series “Glee,” is partnering with Dove Hair Care to inspire women everywhere to keep doing their favorite things to their hair, because reinvented Dove shampoos and conditioners take care of the damage. To celebrate, Lea will be performing an exclusive rendition of the iconic song “My Favorite Things” that will preview on TV and be available at www.dovegleeforall.com.

“I started performing on Broadway at eight years old and entertaining continues to be one of my favorite things, but the grueling ‘Glee’ rehearsals and filming cause me to do an array of damage to my hair,” said Lea Michele. “Dove Hair Care has now become one of my new favorite things. The products take care of the damage so I can focus on performing rather than worrying about my hair!”

My Favorite Things

Lea Michele puts her hair through extremes to play character Rachel Berry with blow drying, straightening, curling and styling. She has even restyled her hair four times in one day to film certain slushie attacks.

Celebrity Spokestylist Gretta Monahan joins Lea in the video to give her – and all women – tips and tools from Dove Hair Care to help her take care of her damage. Gretta’s pre-performance tips allow Lea to concentrate on singing as she belts the iconic Rodgers & Hammerstein song “My Favorite Things” from “The Sound of Music.”

Hair damage is not limited to actresses like Lea; all women torture their locks every day. Ironically, 88 percent of women believe their hair has little or no damage at all.¹

“Women do not realize that the everyday things they do to their hair – like blow drying and heat styling, and even things they may not expect like brushing and putting hair in a ponytail – cause major damage,” said Monahan. “When hair is damaged it prevents women from achieving the beautiful locks they desire. The new Fiber Actives technology in the Dove Hair Care line takes care of hair damage, allowing women everywhere to have beautifully smooth hair.”

A teaser commercial featuring Lea Michele and Gretta Monahan debuts on FOX beginning Tuesday, May 25 (8 p.m. EDT/7 p.m. CDT), during a commercial break in the season finale of “American Idol.” The extended version, including Lea Michele’s solo of “My Favorite Things,” will be available on www.dovegleeforall.com.

Dove Glee for All

To help the “Glee” star continue doing her favorite things this spring, Dove has signed on as the official Hair Care sponsor of the upcoming Glee Live! Concert Tour. Women attending the tour will have the chance to pose in a Glee-themed photo booth and get product samples.

Gleeks without tickets to the sold-out tour need not worry. As part of the brand’s partnership with “Glee,” fans everywhere can enter the Dove Glee for All Sweepstakes for a chance to tour the “Glee” set and other themed prizes. The contest runs through June 9, 2010. Visit dovegleeforall.com to enter and view exclusive footage from the “Glee” tour, the making of Lea’s “My Favorite Things” performance, and hair care tips from celebrity stylist Gretta Monahan.

Fans can also interact with Dove Hair Care and “Glee” online through both Facebook and Twitter at Facebook.com/Dove and Twitter.com/Dove. They can join the #dovegleeforall “Twitter party” that will be held on May 12 where they can submit questions to be answered by Lea Michele, win prizes including tickets to the sold-out “Glee” tour, and get hair style tips from celebrity stylist Gretta Monahan.

“We are thrilled to partner with Lea Michele and sponsor the upcoming Glee Live! Concert Tour,” said David Rubin, Dove Hair Care Marketing Director. “The musical connection to ‘Glee’ is a natural fit with our hair care philosophy of giving all women hair worth singing about because Dove takes care of the damage.”

Reinvented Dove Hair Care
The entire Dove Hair Care line has been reinvented with a new formula and contains new Fiber Actives technology. It also continues to include Micro Moisture serum to protect against and repair hair damage for beautifully smooth hair. In addition to the new formula, the line features a new look with premium-looking, sleek satin white bottles and an updated scent that includes fruity, floral and woody fragrance notes. Dove Hair Care takes care of the damage so women can keep doing their favorite things, be it styling, bleaching, straightening, driving with the convertible top down, or wearing a ponytail. The collection is available in food, drug, mass and club retailers.

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Pantene Creates Worlds First Reality TV Ad

Friday, April 2nd, 2010

Pantene Pro VPantene, the iconic brand known for memorable advertising tag lines such as “don’t hate me because I’m beautiful” and “hair so healthy it shines”, launches the search for the world’s first reality hair star. As part of the unprecedented marketing support for the brand’s reinvention, Pantene will put their products to the ultimate test live in the world’s first reality hair ad. The game-changing advertising will air on May 25, 2010 on multiple channels including a major national network, as part of one of the hottest shows of the season.

“Pantene is known for being at the forefront of hair care innovation and we’ll be breaking new ground on May 25 when we air the world’s first reality hair advertisement,” said Craig Bahner, Vice President, North America Hair Care, Procter & Gamble. “Shooting a reality TV ad is the ultimate hair test, and we are confident that our products will pass the test in this one-of-a-kind project.”

One woman will be selected from the online casting call to put Pantene to the test on live TV and will appear in the first reality national advertising spot alongside Pantene’s current spokesperson, Stacy London. She will also win the “Be the Rock Star You Are” experience from Bret Michaels, which will include tickets to one of his concerts this summer, first class airfare, a ride in Michaels’ tour bus, and backstage passes.

“I’m really excited to be involved in such a revolutionary project,” commented London. “I work with women everyday and I know that getting your hair right can be a real challenge that can make or break any day. Pantene’s search for the world’s first reality hair star will prove the power of Pantene on live TV!”

From April 2nd through April 18th 2010, women will have the opportunity to tell Pantene why they should be the first reality hair star by uploading a video to www.pantene.com/realitystar. America will have the chance to vote on their favorite videos to help choose the winner and fan favorite videos will be chosen daily. All video submissions will be evaluated and 12 finalists will be flown to New York City for an in-person test shoot in May.

To be eligible:

  • Applicants must complete an online registration form and submit a video entry no longer than one minute at www.pantene.com/realitystar
  • The video entry must tell why you should be the first reality hair star and show your hair’s personality
  • Applicants must add at end of video: “That’s why I am the first reality hair star!”
  • Open to legal residents of the 49 U.S. states & D.C. (excluding Maine) and Canada (excluding Quebec), who, as of date of entry, are 18 or older; for official rules visit www.pantene.com/realitystar

Please visit www.pantene.com/realitystar for the complete contest rules.

With its new understanding of hair’s unique inter-fiber relationships, a critical factor in product performance that influences how ingredients work on hair, Pantene reinvented its entire brand structure. New Pantene includes an updated ingredient list, tailored systems, new packaging and new fragrance.

New Pantene solutions are custom created to deliver outstanding product performance based on four unique hair structures and end-benefits. New Pantene utilizes advanced ingredients and customized solutions for Fine, Medium-Thick, Curly, and Color-Treated hair, with shampoos, conditioners, styling products and treatments, including options designed to work together to deliver long-lasting results. Beginning April 1, log on to www.pantene.com/freesample to try the products.

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JASON Sunbrellas Sun Care Line Escape to the Beach Sweepstakes

Tuesday, March 16th, 2010

JasonJASON, a leading natural personal care brand from The Hain Celestial Group, Inc. today announced the Sunbrellas “Escape to the Beach” Sweepstakes featuring an all-inclusive trip to a luxurious Beaches Resort in Jamaica to celebrate its NEW & IMPROVED JASON Sunbrellas Sun Care line.  Now providing a broader spectrum UVA/UVB protection and higher sun protection factors, JASON Sunbrellas Sun Care line makes a day at the beach complete.

One lucky Grand Prize winner will enjoy an all-expenses paid four-day, three-night vacation for two adults and two children (15-years old and under) to any luxurious Beaches Resort Luxury Included Family Vacation in Jamaica, including airfare, deluxe accommodations, unlimited gourmet dining and water sports.  Fifteen First Prize winners will receive a JASON Summer Essential Gift Set, valued at approximately $50 containing the Quit Bugging Me! Natural Inspect Repellant Spray, Aloe Vera Gel and a whole variety of Sunbrellas sunblocks for the entire family. Entries for the Sunbrellas “Escape to the Beach” Sweepstakes will be available from March 1st through May 31st, 2010 online at www.jason-natural.com and in-store at JASON Sunbrellas displays.

JASON has been a leader in the natural personal care category since 1959. With an unwavering commitment to natural simplicity, the brand offers the highest quality natural personal care product at affordable prices that the whole family can enjoy.

The JASON Sunbrellas collection includes:

Sport Natural Sunblock SPF 45

Ideal for the active individual, whether hiking, playing or swimming, this non-greasy, oil-free, water- and sweat-resistant formula is ideal for hours of outdoor activity. With broad spectrum, long-lasting UVA/UVB protection, Sport Natural Sunblock SPF 45 helps protect skin from prolonged sun exposure which may lead to premature aging. It is also formulated with antioxidants from Acai Extract to help reduce oxidative stress that may cause free-radical damage.  (4 oz./$11.95 SRP)

Family Natural Sunblock SPF 45

The non-greasy, tear-free, water-resistant formula provides the broad spectrum UVA/UVB protection necessary for the whole family. Family Natural Sunblock SPF 45 helps protect skin from harmful free radical damage caused by the sun’s ultra-violet rays and nurtures skin with enriched moisturizing Vitamin E, Shea Butter and antioxidant Green Tea Extract.  (4 oz./$11.95 SRP)

Facial Natural Sunblock SPF 20

An ultra sheer, hypoallergenic, oil-free formula absorbs easily to help protect skin from premature aging. Enriched with specially selected antioxidants, such as Grape Seed and Green Tea Extract, this lightweight, non-comedogenic formula is ideal for everyday use and should not clog pores.  Completely translucent and never chalky, this sunblock is recommended even under makeup because it will not change the shade of foundation.  (4.5 oz./$11.95 SRP)

Kids Natural Sunblock SPF 45

Specially formulated for your child’s tender skin, this tear-free, water-resistant and hypoallergenic formula provides long-lasting solar defense — just for kids who are active outdoors under prolonged sun exposure. Infused with natural Chamomile and Calendula Extracts, it gently pampers your little one’s sensitive skin while protecting skin from harsh elements. Now, your kids can run, play and enjoy the sun.  (4 oz./$11.95 SRP)

Mineral Based Natural Sunblock SPF 30

An all-mineral sun screen that is chemical and fragrance free, Mineral Based Natural Sunblock SPF 30 provides UVA and UVB protection and creates a natural barrier to protect skin against sun damage. The easy-to-rub in formula won’t leave a white film on skin like most mineral sun screens do and is hypoallergenic making it ideal for sensitive skin. It is also safe for use on babies over six months of age.  (4 oz./$14.95 SRP)

Lip Balm SPF 25

This Lip Balm moisturizes lips with Shea Butter and Beeswax leaving them feeling smooth, hydrated and protected from damaging solar rays throughout the entire day. An irresistible creamy mint flavor produces an enticing aroma and a cooling sensation on lips. Great for kids, too.  (0.17 oz./$4.95 SRP)

New and improved JASON Sunbrellas Sun Care products start shipping in March 2010 and will be available at natural food stores, Whole Foods Market and on the web at www.jason-natural.com.

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CLEAN & CLEAR Finishes Designer Dress Competition with Gen Art

Tuesday, March 16th, 2010

Clean & ClearCLEAN & CLEAR Skincare, the teen skincare expert, announced today a partnership with Gen Art, the leading arts and entertainment organization dedicated to showcasing emerging talent, to give up-and-coming designers the chance to create the ultimate prom dress for one lucky teen.  At the Gen Art Fashion Alumni Celebration on March, 16, 2010 a glamorous guest list, which includes the likes of Rami Kashou and Geren Ford will be some of the first to experience CLEAN & CLEAR Finishes via a custom “Skincare Station,” where they will receive a personalized skincare consultation and a gift bag filled with CLEAN & CLEAR Finishes.

The CLEAN & CLEAR Brand knows that teens not only want clear skin, but also a beautiful finish; a flawless complexion that shows off their skin’s natural beauty.  The new CLEAN & CLEAR Finishes line is designed to give teens the perfect finish to their daily skincare regimen.  Designed specifically for young skin, the gentle, oil-free line of cleansers and a pore perfecting moisturizer is infused with skin-perfecting minerals to give your face the perfect finish, bringing out skin’s natural beauty.

“Fashion and clear skin go hand-in-hand, each gives young women the confidence to look and feel beautiful at their prom or any other milestone moment,” says Rick Ely, of CLEAN & CLEAR Skincare.  “We are thrilled to partner with the Gen Art organization to further assist in supporting emerging talent and to help reach our goal of instilling confidence and friendship among teens today.”

Stemming from the fact that CLEAN & CLEAR Skincare understands that teens want to look and feel their best especially at key moments in their life, such as prom, aspiring designers are challenged to enter the competition.  The winning designer will not only receive $5,000 courtesy of CLEAN & CLEAR Skincare to produce their winning design but will also have the honor of making one lucky teen beautiful for what is sure to be one of the most memorable nights of her life…her very own prom party.

Designer Competition – The Start of Becoming Prom Beautiful

Beginning now designers who think they have what it takes to create the ultimate prom dress can log on to discover.genart.org, to upload an image showcasing their vision.  All teens who visit discover.genart.org, which will also serve as a social networking community, will have the opportunity to weigh-in on their favorite entries and become “best friends” with the designers.  A panel of judges, which will include members from Gen Art, CLEAN & CLEAR Skincare and Seventeen magazine, will review the top user and expert picks and choose a winner based on originality, style, relevance and overall creation.  The winning prom dress will be put into production and will be showcased in June at a grand finale press event in New York.

Consumer Competition – The Finish to Becoming Prom Beautiful

As part of CLEAN & CLEAR Skincare’s efforts to make teens prom beautiful, which starts with fashion and finishes with clear skin, teens are encouraged to visit Seventeen.com/StartToFinish to enter the nationwide sweepstakes for the chance to win the dress from the designer competition.  The winning teen will also have the opportunity to show off her new dress at her very own prom party, which will take place in her hometown with 50 friends.  To complete the experience, teens will be given CLEAN & CLEAR Skincare prize packages, which includes the new Finishes Collection.

All contest entries are due by 4/9/2010. Please visit discover.genart.org for official rules and details.

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