Good Skin Care Tips

ARTISTRY skin care and cosmetics, an Amway Global power brand, announced today the launch of an online contest with the Miss America Organization called “Shop New York City with ARTISTRY and Miss America.” ARTISTRY, the official skin care and cosmetics provider of the Miss America Pageant, is offering the chance to win a shopping spree in New York City with Miss America 2010 Caressa Cameron, as well as other weekly prizes.

The grand prize is a three day, two night New York City shopping spree with Miss America on September 30.  It includes round-trip plane tickets to New York City for the winner and one friend, along with the following:

• $100 gift cards to DSW and a private after-hours shopping experience with Miss America at the Union Square DSW store
• $500 Visa gift cards to be used during the shopping spree
• $250 gift cards for food
• Gift bags from ARTISTRY with product valued at more than $200

Weekly drawings for a $50 gift card to DSW or a gift bag from ARTISTRY valued at more than $100 will also be awarded.

Online entry forms are available at the ARTISTRY Skin Care and Cosmetics Facebook page between now and September 1. Entrants can “like” the ARTISTRY Facebook page and complete the online entry forms for a chance to win. Participants must be 18 years or older to register. Only one entry is allowed per Facebook account.

ABOUT ARTISTRY

ARTISTRY is a global leader in prestige beauty, offering unprecedented skin care solutions backed by dermatologist testing, the most advanced science, unparalleled proof of performance, and personalized service unmatched by any beauty counter in the world. ARTISTRY generates more than $1 billion in annual global sales and has been one of the world’s top five best-selling prestige beauty brands for more than ten years.*

ABOUT AMWAY

Based in Ada, Mich., Amway Global is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor is the parent company of Amway Corporation, Access Business Group LLC and Alticor Corporate Enterprises. The company offers consumer products and business opportunities, as well as product development, manufacturing and logistics services in more than 80 countries and territories worldwide. The company reported annual sales of $8.4 billion for the year ending December 31, 2009.

*Based on Euromonitor studies of 1998-2007 global retail sales of facial skin care and colour cosmetics.

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Frédéric Fekkai, the brand renowned for luxury hair care products is pleased to announce their “Style Trial” day, exclusively at Saks Fifth Avenue.

Hair is your best accessory and Frédéric Fekkai wants everyone to unlock the key to great style! To show consumers how to achieve their best personal style, Frédéric Fekkai is inviting consumers to Saks Fifth Avenue stores nationwide on Thursday, August 26th to receive a personalized hair consultation and complimentary full sized Fekkai Advanced styling product, up to a $25 value, while supplies last.

The promotion is part of the exciting “Wear Your Hair” campaign from Fekkai and includes the chance to take home a best selling styling product. Consumers will be asked a set of brief questions regarding their hair type, daily routine and the style they want to achieve. A Fekkai team representative will be on-hand to offer a personalized consultation complete with a corresponding complimentary product to help them achieve their ultimate style! Product options include: Advanced Full Blown Volume Lifting Hairspray, Advanced Brilliant Glossing Crème, Advanced Salon Technician Color Care Anti-Fade Topcoat & Coiff Contrôle Ironless Straightening Balm.

Combining select ingredients and advanced technologies in every facet of development, the Fekkai Advanced product collection delivers salon-proven results through a blending of luxury and science.

Fekkai invites current devotees as well as new consumers to Saks Fifth Avenue for their personalized consultation. Experience the very best that Fekkai has to offer — luxurious textures, invigorating scents and unparalleled results that only Fekkai can deliver! The Style Trial will run nationwide throughout the day at Saks Fifth Avenue Fekkai counters! Try Fekkai today and experience salon proven results.

The Fekkai Style Trial is limited to one styling product per customer and is only available while supplies last.

For additional information about the Fekkai Style Trial please visit www.fekkai.com.

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Amgen and Pfizer today announced the five winners of the 2010 Addressing Psoriasis contest, which recognizes people with moderate to severe plaque psoriasis who want to feel more confident in their everyday style. The winners have traveled to New York City where they will receive a one-on-one consultation with Tim Gunn, mentor to the designers on TV’s “Project Runway” and chief creative officer of Liz Claiborne, Inc. Gunn will help the winners embrace their personal style and work with them to select outfits that complement their individual looks and lifestyles, and that work with their psoriasis. The winners’ stories and experiences will help raise public awareness of psoriasis. The 2010 contest winners are:

• Julie Bittke of Lemont, Illinois
• Tamar Daniel of Bala Cynwyd, Pennsylvania
• Stephanie Gearhart of San Diego, California
• Brent Kleinhenz of Columbus, Indiana
• Robert Schaufenbil of Oakland, California

“The first step in creating your personal sense of style may be determining who you are and how you want to present yourself to the world. This can be particularly challenging for people with psoriasis,” said Gunn. “I am excited to work with these inspiring individuals to help each of them find a style that suits their life.”

The Addressing Psoriasis contest represents the cornerstone of a disease awareness program designed to help people with psoriasis get more information about managing their disease and to feel more confident in their everyday style. Since March, hundreds of people with moderate to severe plaque psoriasis have entered the contest by sharing their personal stories and photos illustrating the challenges of living with the condition, including the impact on their personal style, and how they think Gunn may help them present their best selves to the world.

As indicated in the complete Official Rules, the judging was based on three levels of review, and a panel of judges selected the winners based on, among other things, the compelling nature of their submitted essays and personal photos. The panel included representatives from the American Academy of Dermatology (AAD), National Psoriasis Foundation (NPF), Psoriasis Cure Now (PCN), Dermatology Nurses’ Association (DNA) and the Society of Dermatology Physician Assistants (SDPA).

Style questions and tips related to psoriasis were also submitted to Gunn via the program website, www.addresspsoriasis.com. Select tips will be incorporated into a style resource guide designed specifically for people with psoriasis. The style resource guide will be available on the Addressing Psoriasis website later this year and will feature the five winners in fashion-forward outfits selected in collaboration with Cotton Incorporated. To learn more about the 2010 winners, view complete Official Rules, and find useful resources about psoriasis, visit www.addresspsoriasis.com.

Psoriasis, which affects approximately 7.5 million Americans, is a chronic disease of the immune system that causes the skin cells to grow at an accelerated rate. Although there are several types of psoriasis, approximately 80 percent of patients suffer from plaque psoriasis, which can cause painful and itchy, red, scaly patches. People with psoriasis often experience feelings of self-consciousness, and the appearance of their skin often influences their choice of clothing.
About Addressing Psoriasis

Addressing Psoriasis was developed to inspire people with plaque psoriasis to actively manage their condition, be more confident and not allow the condition to inhibit their everyday style. Now in its second year, Addressing Psoriasis continues to raise public awareness and encourages patients to visit a dermatologist as the first step in managing the condition. Addressing Psoriasis is sponsored by Amgen and Pfizer with participation from the American Academy of Dermatology, the National Psoriasis Foundation, Psoriasis Cure Now, the Dermatology Nurses’ Association and the Society of Dermatology Physician Assistants. To learn more about Addressing Psoriasis, visit www.addresspsoriasis.com.

Entrants were asked to submit a photo and personal essay explaining how they have overcome or tried to overcome the challenges of living with moderate to severe plaque psoriasis and how the condition has impacted their personal style and the clothing they wear. Additionally, entrants were asked to explain how Tim Gunn may help them overcome style challenges associated with psoriasis and present their best selves to the world. Entries were judged based solely on the inspirational nature of their story, and not on the entrants’ use of specific treatment options.

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In celebration of the launch of Murad’s new Clean Scene skincare line and the upcoming film “You Again” starring Kristen Bell, Jamie Lee Curtis, Sigourney Weaver, Odette Yustman and Betty White, Murad Skincare and Touchstone Pictures are giving one lucky winner and 50 of his or her closest friends and family members the chance to see the film before it hits theatres.

Now through August 29, 2010, Murad fans and film enthusiasts around the country can enter to win a movie lover’s prize package that includes a grand prize private advance screening of the film in their hometown. In addition, the winner will receive a Clean Scene gift basket including the entire Clean Scene line, Clean Scene skincare products for one year, exclusive Clean Scene travel speakers to take their movies and music on the go, a $50 gift card to Sephora and Yumberry goodies. The grand prizewinner’s special guests won’t walk away empty handed as they too will receive samples of the Clean Scene line in addition to Yumberry goodies.

The new Clean Scene line, a gentle and effective family of products developed to address the daily skincare needs of teens and young adults, consists of five unique products. Formulated with the antioxidant-rich Yumberry to keep skin balanced and protected, Clean Scene aims to teach teens and young adults about the importance of adopting healthy skincare habits for life, ensuring beautiful skin now and long after high school.

“You Again” stars Kristen Bell, Jamie Lee Curtis, Sigourney Weaver, Odette Yustman, Kristin Chenoweth, Victor Garber and Betty White and is directed by Andy Fickman. In theaters nationwide on September 24, 2010, the film features successful PR pro Marni (Bell) who heads home for her older brother’s (Jimmy Wolk) wedding and discovers that he’s marrying her high school arch nemesis (Yustman), who’s conveniently forgotten their problematic past. Then the bride’s jet-setting aunt (Weaver) bursts in and Marni’s not-so-jet-setting mom (Curtis) comes face to face with her own high school rival. The claws come out and old wounds are opened in this crazy comedy that proves that not all rivalries are forever. Like the movie on Facebook at www.facebook.com/YouAgainMovie.

Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world’s foremost authorities on health care and a pioneer of the clinical skincare movement. Dr. Murad is a practicing physician at the Murad Inclusive Health Medical Group in El Segundo, Calif. where he pioneered the Inclusive Health approach to optimal living based on the Science of Cellular Water, Dr. Murad’s unified theory of health and aging. Murad products are sold in 46 countries and it is the #1 selling clinical skincare brand at many locations including Sephora and Ulta. More information can be found at Murad.com or by following Murad on Facebook at facebook.com/murad or Twitter with @DrMurad.

For more information on the sweepstakes, including the official rules, visit www.mycleanscene.com. More information on the entire Clean Scene line can be found on Facebook at www.facebook.com/mycleanscene or by following @mycleanscene on Twitter.

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Clean Start by Dermalogica, a line of eight young adult-friendly skin care essentials, is launching its new Smart Mouth Girls program, where it will recruit up to ten young women to be the brand’s ambassadors. The contest, which requires posting a video on the brand’s website, is currently live and ends on August 31. The candidates will be selected a week later on September 6.

Clean Start’s new Smart Mouth Girl national program, named after the brand’s smoothing , and moisturizing  lip treatment, invites the core demographic, girls ages 16-25, to become the face of Clean Start  through participation in social media, posting videos, and other youth-directed viral marketing. It’s an opportunity for these selected young women to be rewarded for speaking up on the issues that matter to them.

The program will enlist an estimated 6-10 Smart Mouth Girls each year, culled from thousands who submit application videos. As part of the team, Smart Mouth Girls will receive a $500 Clean Start product Starter Pack, containing skin care supplies for the Smart Mouth Girl and a best friend. Each Smart Mouth Girl also receives a Flip-camera, to document testimonials and other content for their blogs. Smart Mouth Girls receive student pricing on product purchases, quarterly product packages, and have the opportunity to apply for a 6-week paid marketing scholarship or internship.

Clean Start is a skin care brand that prides itself on establishing an invaluable foundation for skin care education among young adults, when skin is typically at its most volatile and blemish-prone.

“Good information, good habits and good products, introduced early in life, form the basis of a good skin care regimen for the future,” comments Dermalogica founder and owner, Jane Wurwand, whose brand created and launched Clean Start.

For more information regarding the Smart Mouth Girl program please visit http://cleanstart.dermalogica.com/smart_mouth_girl.html.

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Allure magazine is taking mobile to a whole new level with a first-come, first-win sweepstakes featuring tens of thousands of beauty products in Allure’s Free Stuff issue.

“This is the largest single deployment of Microsoft Tag in a magazine to date,” said Aaron Getz, general manager for Microsoft Tag. “Allure is definitely thinking beyond the pages of its magazine by tapping into the mobile phenomenon that is happening right now and its smart use of Microsoft Tag to integrate print, mobile web, and SMS technologies for the benefit of its readers.”

Allure is publishing 36 Tags (2-D bar codes) in its Free Stuff issue in August, which, for the first time will enable readers to use their smartphones to enter any of the 159 giveaways (each with a day, time, and deadline) of 32,358 products—all with personalized service to mobile entrants.

“With Microsoft Tag our readers no longer have to be tethered to their computers to enter to win Free Stuff.  It gives them a connection to the magazine anywhere there is a phone signal,” says Linda Wells. “When done right, technology is a service, not a gimmick.  What we’ve done is use Tag to give readers what they want—a fast, easy, and more convenient way to participate in our giveaways.”

More than 35 editorial pages of Allure will feature Tags to scan for a text-message reminder 15 minutes before the giveaways on that page. A master Microsoft Tag on the contest calendar in the back of the magazine (and on allure.com) can be scanned for a chance to win any or all of the giveaways. The master Microsoft Tag can be torn out and tucked in a wallet, giving readers the chance to scan to win from anywhere.

Allure’s annual Free Stuff issue gives thousands of readers the opportunity to try products covered in the magazine. Sampling is the number-one driver to purchase in beauty products.

The Free Stuff giveaways using Microsoft Tag technology instantly connect readers to thousands of full-size products, such as fragrance from Giorgio Armani ($39.50) and skin care from Lancome ($155). There are also fashion giveaways, such as a Calvin Klein handbag ($850) and a jacket from Armani Exchange ($550). You can make your wish list while reading the magazine, and scan using your smartphone for a chance to win. You can also enter to win via computer, by going to allure.com/freestuff.

Allure, the first and only magazine devoted to beauty, is an insider’s guide to a woman’s total image. Allure investigates and celebrates skin care, hair, makeup, fragrance, and fashion with objectivity and candor, and places appearance in a larger cultural context.

Conde Nast, a division of Advance Publications, operates in 24 countries and is the world leader in exceptional content creation. In the United States, Conde Nast publishes 18 consumer magazines, two trade publications, and 27 websites that garner international acclaim and unparalleled consumer engagement.

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Show your love (or like!) for Proactiv on Facebook for a chance to win the retro-chic beach cruiser featured in the Katy Perry Proactiv commercial. Starting on May 5, those who “like” the Proactiv Facebook page and register for the contest will be entered to win the white bike with aqua blue trim with a very special California license plate signed by Katy.  Four other winners will receive a Proactiv product assortment package valued at $400.00. The contest will run through June 1.  For contest details, visit http://www.facebook.com/proactiv.

Joining the Proactiv Facebook community will not only put you in the running for a chance to win the bike, but it will keep you in the know about Proactiv news and announcements, behind-the-scenes videos, fan stories, tips and special offers.

About Proactiv

Proactiv Solution, the world’s best selling acne system, is a leader in acne prevention and treatment formulated to offer consumers the opportunity for a lifetime of smooth, clear, healthy-looking skin.  Now with new micro-crystal benzoyl peroxide, Proactiv utilizes Combination Therapy to directly target the root causes of acne – bacteria, oil production, and dead skin cell build up – and heal and soothe acne prone skin.  Proactiv clears existing blemishes, soothes inflammation and redness, and helps to prevent new breakouts from occurring. Proactiv Solution has a complete line of products, beyond the 3-Step System, including moisturizers, sunscreens, spot treatments and body washes formulated specifically for acne prone skin.

Proactiv, developed by Drs. Rodan and Fields, celebrates its 15-year anniversary in June 2010. It has been used successfully by millions of women, men and teens around the world. The iconic 3-Step System, along with other products in Proactiv’s extensive skin care line, have been recognized with 27 coveted awards and honors from the beauty and health industry.

Proactiv Solution is distributed by Guthy-Renker and can be purchased by calling (888) 819-2019 or online at www.proactiv.com.

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Mitchum, the hardest working antiperspirant/deodorant, and Brett Ratner Brands (BRB), director Brett Ratner’s creative content company, announced the launch of Mitchum’s “Hardest Working Person in America” (HWPIA) campaign. The campaign, which kicks off today, will feature a contest designed to find, highlight and reward the hardest working man or woman in the country based on video submissions to the campaign’s site, mitchumhardestworking.com. The American public will vote on which person featured among the top ten finalists will be named, “The Hardest Working Person in America.” The announcement was made today by Alan T. Ennis, CEO of Revlon, Mitchum’s parent company and producer/director Brett Ratner, the creative force behind the campaign.

The HWPIA campaign is Mitchum’s first major campaign since 2005 and features TV, print and digital media, as well as social networking platforms including Facebook, Twitter, YouTube and Flickr. The campaign was created to reward the American tradition of hard work, to capture the real-life work ethic of people across the country and to drive awareness to Mitchum products, the hardest working antiperspirant and deodorant on the market.

“From the rural factories to the city boardrooms, we felt strongly that the Mitchum campaign should celebrate the hard work, sweat and dedication of the men and women in our country and enable them to share their stories,” said Alan T. Ennis, President and CEO of Mitchum’s parent company, Revlon Inc. “The Hardest Working campaign is unique in that the values and qualities of our Mitchum products and brand align with the reality of the American work force. Americans work hard; so does Mitchum.”

Mitchum and Revlon enlisted Brett Ratner to develop the “Hardest Working” campaign, because of his proven aesthetic that combines creativity, connectivity and natural storytelling ability. Ratner connected Mitchum to award winning documentarians Albert Maysles and Bradley Kaplan, along with famed photographer Brigitte Lacombe to help bring the campaign to life.

“We felt strongly that Mitchum’s campaign should appreciate the everyday efforts of American workers – people just like you and me,” said Brett Ratner. “We are excited to work on this project for Mitchum and I knew from the start that at 82 years old, Albert Maysles is the perfect filmmaker to capture and convey the diverse work ethic of people across the country. One only has to glimpse at a sliver of Brigitte’s work to know that she will allow the spirit of ordinary men and women to shine brighter than any of the celebrities she has worked with during her successful career.”

The legendary Albert Maysles and co-filmmaker Bradley Kaplan have created four short films detailing the work of men and women across the country. The films, along with four short films created with BRB and CAA Marketing, were shot documentary style. All eight short films will be used during the campaign in television spots and can be found on mitchumhardestworking.com. This is the director’s first commercial venture.

“I was thrilled when Brett and Mitchum asked us to create some shorts for the Hardest Working campaign,” said Albert Maysles. “As filmmakers, we tried to portray the dedication, commitment and perseverance of a few very special folks, as a snapshot of what is seen across the country. To capture these people in their everyday lives – hard at work – documents a beautiful slice of Americana.”

The HWPIA campaign kicks off on May 17, and is seeking video submissions from people all across the country. The week of July 19 the top ten finalists, as chosen by BRB and Mitchum, will be presented on the Mitchum site. America will vote for the Hardest Working Person, with the winner chosen the week of August 15. The Hardest Working Person in America will be rewarded with $100,000 and will be the subject of a short film by Albert Maysles and Bradley Kaplan. During the campaign, Americans will also get to choose the “Audience Award,” the fan favorite for the most captivating video submission. The Audience Award winner will be announced on August 15 as well and will get a $5,000 prize and will be awarded a “golden” Mitchum trophy.

Men and women 18 and older can enter the contest via the site and will be directed to Mitchum’s YouTube page, where they can upload their video nomination. Mitchum’s digital contest enables nominees to campaign for themselves to garner the most votes by using social networks such as Facebook and Twitter, as well as HWPIA’s custom online campaign tool kit. Upon entry each contestant will be given a campaign site with a unique URL (name.mithcumhardestworking.com). From there, contestants are given the ability to share that site via social media, custom web banners, and even create and purchase physical goods (such as shirts, mousepads, and mugs) encouraging the public to vote for them. In addition, contestants can populate their Mitchum site with supporting material from their social streams, like Twitter, Facebook, and flickr.

For submissions, official rules, and to follow Mitchum’s Hardest Working Person in America contest, please go to the following sites: mitchumhardestworking.com; upload your video to YouTube at www.youtube.com/mitchum, on Facebook at www.facebook.com/mitchum, or follow the campaign on Twitter at @MitchumTM (twitter.com/mitchumtm).

For a preview of the :60 trailer on Mitchum’s Hardest Working campaign, go to mitchumhardestworking.com.

Brett Ratner Brands worked in conjunction with CAA Marketing, a division of Creative Artists Agency, on the marketing aspects of this campaign.

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Folica.com (www.folica.com), the Web’s leading destination for all things hair, today announced the Folica.com Prom Hair StyleOff, sponsored by celebrity hairstylist Sally Hershberger. Now through June 23, 2010, prom attendees can email a photo of their prom hairstyles to contest(at)folica(dot)com for a chance to win weekly prizes and a grand prize makeover at a Sally Hershberger salon in New York City or Los Angeles. There is no purchase necessary to enter or win.

“Having gorgeous hair is just as important as your dress and makeup when it comes to feeling your best on prom night,” said Sally Hershberger. “I’m pleased to partner with Folica.com to make this year’s prom even more memorable for the lucky winners of this fun promotion.”

As a thank you to Sally for sponsoring this year’s StyleOff, all Sally Hershberger styling products on Folica.com are 20% off through June 16.

All submitted photos are being featured on the Folica Facebook page. One entry a week (randomly selected for 6 weeks) will win a Sally Hershberger gift set worth $120. One randomly selected grand prize winner will receive:

* A Sally Hershberger Salon Cut and Color ($500 value)
* A $750 American Express Gift Card towards flight, hotel and shopping in the winner’s choice of NYC or LA (where the Sally Hershberger salons are located)
* Several hundred dollars’ worth of Sally Hershberger styling products

“Folica.com is all about celebrating great hair, and prom is the perfect occasion for special hair that captures glamour and beauty that isn’t part of the ordinary school day,” said Rachelle Robinett, Folica.com Content Manager and HairJunky blog producer. “By showcasing real-life prom hairstyles, we hope to encourage everyone to try something new with their hair. We say: Play with your hair! Have fun – that’s what makes a great hair day.”

Entrants must visit Folica on Facebook and become a Folica Facebook Fan to find out if they’ve won a weekly prize or a grand prize. Official sweepstakes guidelines are available at the Folica.com Prom Hair StyleOff site.

About Folica, Inc.
Founded in 1998 and based in New York City, Folica.com is a leading online destination for hair products, tools and expert advice on hair care and styling. Folica.com carries more than 5,000 products from premium brands and features more than 50,000 customer reviews on its site. For more information, visit www.folica.com.

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Thermage and Fraxel, the two leading treatments for skin tightening and skin resurfacing, today announced the Best Friends Forever (BFF) Facebook contest, where you and your best friend can enter to win the ultimate red carpet beauty regimen that celebrities have been turning to for years. It’s no secret that many stars have a little help when it comes to maintaining their flawless appearance, but now you and your best friend can join this exclusive club and receive the same red carpet treatment. For the next six weeks, you can visit the Thermage + Fraxel Facebook page to submit a photo and story about you and your BFF to become eligible to win a custom Thermage + Fraxel treatment package worth $5,000. In addition to the grand prize, each contest entrant may enter to win the weekly prize – a $100 Sephora gift card.

Four sets of winners will be selected based on stories they submit via Facebook, including what makes this person your best friend and your favorite memories together. Just like you and your best friend, Thermage and Fraxel bring out the best in each other; these non-surgical treatments are your skin’s best friends for total rejuvenation and are the ultimate celebrity makeover.

“Thermage and Fraxel treatments reverse the common signs of aging, like crow’s feet around the eyes, loose skin around the jawline and sun and age spots,” said Anne Chapas, MD, a dermatologist with the Laser & Skin Surgery Center of New York. “My patients frequently report significant, yet natural-looking results after receiving Thermage and Fraxel.”

Thermage uses radiofrequency to help tighten and contour skin and stimulate new collagen to grow. Fraxel is a laser that resurfaces aging and sun-damaged skin, smoothing out the skin’s surface and erasing unwanted brown spots and wrinkles. When used together, Thermage and Fraxel are safe and effective ways to maintain a youthful looking appearance - all without the risks, discomfort and prolonged downtime of more invasive procedures.

“The new Fraxel re:store Dual is a great anti-aging solution for multiple skin conditions on the face and body,” said Gervaise Gerstner, MD, a dermatologist in private practice in New York. “With this advanced technology, I can address excess pigment, wrinkles and sagging skin without significant downtime.”

On Thursday, May 13, from 5:00 pm to 8:00 pm at the Renaissance Times Square in New York, Solta Medical will host an exclusive Girls Night Out for members of the media to introduce the Best Friends Forever campaign. Media will receive personal skin consultations from Drs. Chapas and Gerstner; learn how Thermage and Fraxel complement each other; and be among the first to enter the Best Friends Forever contest. Learn more about the contest and enter to win at http://apps.facebook.com/thermageandfraxel.

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