Likewise Facial Moisturizer Plus Sun Protectant SPF 50 for Normal to Oily Skin Review
Tuesday, November 29th, 2011In the harsh Pittsburgh winter, I often find myself needing to layer a moisturizer under my usual sunscreen. Luckily, a company recently sent me Likewise Facial Moisturizer Plus Sun Protectant for Normal to Dry Skin ($34.99) for possible review. The moisturizer is truly a dream: it hydrates very well, glides on smooth, and, of course, has an array of proven anti-aging ingredients. These include:
Star #1: Niacinamide (Vitamin B3)
Niacinamide, also known as nicotinamide, is a water-soluble component of the vitamin B complex group. Within the body, nicotinamide is incorporated into nicotinamide adenine dinucleotide (NAD) and nicotinamide adenine dinucleotide phosphate (NADP), coenzymes participating in a variety of necessary reactions for tissue respiration, lipid metabolism, and the breakdown of glycogen.
In the skin, topical application of niacinamide has been proven to reduce transepidermal water loss (TEWL), increase replicative potential and histone acetyltransferase activity, and decrease inflammation and non-cystic acne. According to Bissett et. al., niacinamide also reduces fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness (yellowing), and increases elasticity. There is also some evidence in a 2005 study by Draelos et. al. that niacinamide may help alleviate some of the symptoms of rosacea by increasing hydration and barrier function of the stratum corneum (uppermost layer of the skin). All in all, a sensational ingredient.
Unlike Olay products, which contain up to 4% niacinamide, Likewise Facial Moisturizer Plus Sun Protectant for Normal to Dry Skin appears (from my best guess) to contain about 1-2% niacinamide. However, I still like Likewise Facial Moisturizer Plus Sun Protectant for Normal to Dry Skin because of its other ingredients, such as:
Star #2: Vitamins C and E
Likewise Facial Moisturizer Plus Sun Protectant for Normal to Dry Skin contains vitamin C as the somewhat photostable ascorbyl tetraisopalmitate, which is a molecule of vitamin C attached to a fatty acid. Likewise Facial Moisturizer Plus Sun Protectant for Normal to Dry Skin also contains vitamin E as both tocopherol acetate and tocopherol. Although both are in somewhat low concentration in the product, vitamin C and vitamin E are antioxidants proven to synergistically enhance the power of one another. The power duo has been shown in this 1996 study, amongst others, to enhance the effects of sunscreen. The potent C-E combo has also been reported by Djerassi et. al. to prevent the formation of cancerous compounds known as nitrosamines, though this effect has only been demonstrated thus far in rats, not humans.
Star #3: A very high SPF (50, with superstar zinc oxide!)
So, I know some of you are thinking, why buy Likewise Facial Moisturizer Plus Sun Protectant for Normal to Dry Skin for the combination of a fair concentration of niacinamide and a small amount of vitamins C and E? Wouldn’t it be better to invest in two highly concentrated products? Well, it is the potent SPF in Likewise Facial Moisturizer Plus Sun Protectant for Normal to Dry Skin that really sets it apart. The moisturizer contains a whopping 11.16% zinc oxide in a formulation that glides on clear – no minor feat. And I do love zinc oxide: According to a 1999 study by Mitchnik et al., zinc oxide absorbs more UV light than competitor titanium dioxide in the long-wave UVA spectrum, from 340 to 380 nm, and hence provides more effective UVA protection.
Star #4: Soy Extract
Likewise Facial Moisturizer Plus Sun Protectant for Normal to Dry Skin contains isolated genistein from soy, which is amazing. A potent isoflavone, genistein has been shown in independent research studies as an anti-inflammatory antioxidant that can stimulate the production of collagen and hyaluronic acid in human fibroblasts cultured in vitro (Skin Pharmacology and Physiology, 2002). A study in the journal Dermatology further demonstrates that human trials demonstrated lightening of hyperpigmentation after use of soybean extract for two weeks. Together, this means soy can increase the firmness, elasticity, suppleness, and dullness of skin.
Other Notes
Likewise Facial Moisturizer Plus Sun Protectant for Normal to Dry Skin also contains a few ingredients that have not been proven to have any significant anti-aging effects, including the protein atelocollagen, the amino acid serine, and isolated DNA. It is likely that these three ingredients do nothing more than add an extra blast of hydration to the formulation, which isn’t really a bad thing.
I also find it interesting that the packaging and website of Likewise Facial Moisturizer Plus Sun Protectant for Normal to Dry Skin suggests that the product targets young women in their teens and twenties, when the formulation would be beneficial to everyone. I’m no marketing expert, but I would gently suggest more generalized, non-age-specific packaging that suits men and women of all ages.
Bottom Line
I’m a huge fan of Likewise Facial Moisturizer Plus Sun Protectant for Normal to Dry Skin, and I will be using it all winter long. For those of you with normal to oily skin, there is also Likewise Facial Moisturizer Plus Sun Protectant for Normal to Oily Skin, with the same anti-aging niacinamide, vitamin C, vitamin E, sun protection, and soy extract, but simply less hydrators. If you’re interested, you may also enjoy visiting the Likewise official site, which contains more information about the brand and its line of products.




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